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sept. 2019

CMA Opening Lecture │ Transmedia Playful Aesthetics

Goethe-Institut București / ora 19:00 / 120 min

Transmedia playful aesthetics │ arts based research, playful media, gaming, participation and civic engagement

Public Opening Lecture by Patrícia Gouveia │ Portugal
Moderated by Dr. Joachim Umlauf │ Director of the Goethe-Institute

With the kind help of our partner, Institutul Camões București – Instituto Camões Bucareste, we invited Patrícia Gouveia, director of the Multimedia Art Department at Lisbon University of Fine Arts Faculty, to open Cultural Management Academy 2019 in Bucharest with the public keynote lecture on „Transmedia Playful Aesthetics”.

The 2019 edition of CMA is dedicated to the topic of „Culture and arts in transition: the digital era” and will explore the various aspects of new technologies and digital systems, as well as their impact on cultural management, during an intensive one-week seminar in Bucharest.

Apart from the public opening lecture, the seminar is dedicated to the 17 participants selected after an open call for cultural managers which took place earlier this year.
More information about this year’s academy can be found here:


About the talk:

During the public opening lecture we aim at displaying concrete examples of arts-based research and playful media that will challenge the legacy of both modernism and postmodernism in contemporary arts. Additionally, we will focus on how this subject has contributed to shaping our current environment and practices in the XXIst century transmedia playful aesthetics.

Overcoming popular modernism through gaming, participation and civic engagement we explore recurrent discourses that disconnect the nineties digital revolution from contemporary arts practices. Our goal is to promote an understanding of the current transmedia playful aesthetics, which no longer supports the artificial divide between news or media arts and contemporary arts.

Changes in the intercultural museum and in higher education can no longer sustain this segregation, which is a product of old and new media specificity accompanied by narrow notions of specialization. On the contrary, we intend to introduce the integration of different perspectives, means and technologies with an understanding of a common ground for both arts and sciences.


About the speaker
》〉Patrícia Gouveia is an Associate Professor and Multimedia Art Department Director at Belas-Artes ULisboa. Member of ITI – Interactive Technologies Institute / LARSyS, Laboratory for Robotics and Engineering Systems, IST.

✎ she works in Multimedia Arts and Design since the nineties. Her research interests focus on playable media, interactive fiction and digital arts as a place of convergence between cinema, music, games, arts and design.

✎ previously she was Associate Professor at the Interactive Media (Games and Animation) degree at Noroff University College (2014-16) in Kristiansand, Norway. Invited Assistant Professor at FCSH/UNL (2007-14) and Assistant Professor at ULHT (2008-13) both in Lisbon.

✎ from 2006 to 2014 Patrícia edited the blog Mouseland. In 2010 she published the book Digital Arts and Games, Aesthetic and Design of Ludic Experience [Artes e Jogos Digitais, Estética e Design da Experiência Lúdica] (ed. Universitárias Lusófonas), a synthesis of her doctoral thesis and of other published articles.


The opening event will take place at Goethe-Institute’s Pavilion 32 (Calea Dorobanți 32), on September 16th, at 19 o’clock.

The event will be streamed live on the Goethe-Institut Bucuresti Facebook Page and internationally on the HowlRound Theatre Commons platform:

✏ free entrance
Please register here to book a seat for the opening lecture: